There are about a million things that go into a product launch: testing the product, re-testing the product, approving the product, partnering with marketing on branding and messaging, working with sales so they can perfect the pitch and pricing, training customer service on what to say when users have questions, and the list goes on and on.
We’ve seen it one too many times - the project manager starts the kickoff meeting with projecting a never-ending Excel spreadsheet of deliverables, unrealistic deadlines, and question marks next to the owners. It’s all black and white and eventually turns into a blur.
It’s 2024 and for some reason, thousands of companies still don’t invest in tools that organize, track, and report out on team progress. The above is just one example of one scenario - what happens when companies have dozens of projects in the pipeline? People miss deadlines. Information gets lost. Version control goes out the window…meaning, someone may be working off of an old spreadsheet with deadlines that are no longer relevant. There could very well be three versions of the same document and no one understands which one is the most current.
All of this has a trickle effect - one missed deadline leads to two. Two deadlines lead to even bigger issues - company dollars are not being used efficiently, or worse, the product launch is late, and your product doesn’t go to market after marketing publicly pushed out messaging promising this wonderful product that would be available to customers on a specific date.
This is the exact reason tools like monday.com exist - everything is stored in ONE place. Campaigns, product launches, trade show strategies, meeting notes, and even content calendars can be housed within one tool. Automations can be set up so owners get notified when it’s their turn to review something or even when a milestone is off track. Everything can be custom labeled and color-coded so it’s crystal clear what type of project it is, who owns it, when it’s due, and the channel where it’s being published. More automation means fewer meetings, more visibility, more communication, and the opportunity to quickly identify and tackle a roadblock before it’s too late.
So, if you’re in a similar situation where projects are a mess, profitability is taking a hit (and maybe even your credibility), files are stored in five different places, internal communication is a wish list item, and you’re ready to make a change, let’s chat. There is a smarter and easier way to work!
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