For more than 150 years, this major Amsterdam-based beer brand has been bringing the world together over a beer. With over 85,000 employees around the globe and 300+ international, regional, local and speciality beers and ciders, this industry leader has a presence in 190 countries. As the world of beer continues to enter an era of innovation and expansion, our client has proven the quality and consistency of their brand over time.
With over a dozen regions that have 70+ market managers, there is a high volume of product price change requests. It can be challenging to keep these requests organized if there isn’t a strong process or structure in place, which our client had been striving to achieve. Because of their fast-paced environment and large teams, pricing change requests were scattered across email and discussed in conversations on the fly. The team didn’t have insight into how much time was spent during each stage of pricing requests, resulting in bottle necks, ultimately leading to missed deadlines and wasted time.
OrangeDot built a custom workflow that tracks pricing requests from the second they are submitted, all the way through to implementation. The workflow auto-assigns team members, eliminating manual work with team assignments. In addition, the workflow reduces unnecessary back and forth communication within the team. Lastly, this solution allows the team to create central intake forms that all market managers can use to request pricing.
Owners are notified when the request hits specific stages allowing the team to create a centralized communication workflow where requestors, directors, pricing managers, and contractors can collaborate on a single pricing request, giving them the perfect platform to discuss roadblocks, ideas, and updates.
Our client’s updated monday.com platform included time tracking to see how long requests spend in each stage, as well as centralized reporting. Time tracking gives teams the ability to jump in where extra support is needed, especially if requests are taking longer than expected.
Often, the team deploys marketing programs to support their large events, such as Final Four for the NCAA. Our client’s campaigns have a lot of moving parts, with specific deliverables, particularly for advertisements. Prior to working with OrangeDot, the marketing team had a workflow to track the approval of campaigns, but they needed another workflow to track the production of individual assets. There was no insight into where assets were in the process or if they had been approved, leading to confusion on campaign go live dates.
To address the second challenge, OrangeDot developed a workflow that streamlined our client’s approval process. Once a program was approved, it moved into a new board and kicked off the production process. OrangeDot also created a simple process that allowed external users outside of monday.com to submit information, approve assets, and communicate with the production team. A sequence of tasks and to dos was also added through forms and email notifications that made team roles crystal clear. Lastly, this gave the team a place to house all program assets and see the full paper trail of approvals in one central place.
Implementing this new solution shortened the overall request time by over 60 percent (from submission to completion). Creating a central hub significantly improved internal communication by eliminating back and forth follow ups between team members and reduced reliance on emails to coordinate requests. OrangeDot’s solution saved, on average, over two days worth of work each week by reducing manual tracking/reporting. Teams also didn’t have to worry about hunting down the status of requests or any relevant information.
The marketing team is now able to see how many programs are in production and other key information: what stage programs are currently in, who is owning production, and who the program owner is. The team also has a centralized source of truth for all of their programs pre and post approval so they can decide on prioritization and production needs for each program. This much needed solution reduced the amount of time needed to manually chase the progress on production, giving the marketing team hours back in their week.
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