Now a key leader in the cosmetics industry, this woman-owned brand launched over 15 years ago with a mission to redefine the lash serum revolution by launching a showstopping lash and brow serum brand.
With skyrocketing sales of their signature mascara, this global brand has earned an impressive following of loyal devotees and over 100 awards from industry experts.
Our client’s product launch teams struggled with coordinating work across dozens of boards and workspaces in monday.com. With deadlines approaching for new products being launched, the team felt they were being held back by disjointed communication and a lack of comprehensive reporting. Each team knew what they were responsible for but lacked insight into other departments’ timelines and priorities, leading to unnecessary delays.
The team knew they needed to increase productivity without increasing headcount which meant they had to rethink current processes and how their teams and data were organized.
OrangeDot worked with the product launch team to map their existing processes, which allowed them to visualize the entire product launch process. With over 400+ steps across nearly half a dozen teams, OrangeDot was able to identify significant process optimizations and automations that would help to speed up the product launch process.
OrangeDot partnered with the Chief Operating Officer and several leads across various departments, including sales, creative, and operations to identify process bottlenecks and help rapidly deploy solutions. The first solution included a Master Launch Board that aggregated data across multiple departments and acted as the central dashboard for product launches. The second solution was a Launch Detail board that allowed each department to understand their impact on the launch plan.
These solutions gave the executive team new reporting insights that allowed them to make critical decisions about upcoming product launches. The sales, creative, and operations teams supporting the launches also saw improved communication and accountability as they moved to a shared and optimized process.
By centralizing over a dozen boards and forms across multiple teams, our client was able to create holistic reporting for their product launches. The new streamlined process for product launches saved their teams multiple hours of manual work per week and dramatically improved internal communication. It also gave teams clarity on the status of critical milestones without the need for additional internal status meetings.
Throughout their engagement with OrangeDot, our client gained a deep understanding of their product launch process which allowed them to identify critical bottlenecks and plan for future improvements. OrangeDot was able to build a new streamlined process in monday.com that allowed for teams to execute rapidly while leveraging automation to reduce manual effort. With the new monday.com processes in place, our client has significantly reduced the time needed for new product launches.
